Sunday, 19 June 2016

CIS 505 Week 11 Discussion Questions

CIS 505 Week 11 Discussion Question 1

Future Outlook. Please respond to the following:

Of the numerous forms of communication technologies presented in this course, predict the first form of technology to be phased out by a newer and improved technology. Explain the limitations of this technology and the reason for its speculated obsolesce.
Speculate the technology that will replace the previously mentioned technology above. Describe the features, capabilities, or basic advantages this technology will have over its predecessor.

CIS 505 Week 11 Discussion Question 2

Course Wrap-Up. Please respond to the following:

Discuss how you can apply at least four of the weekly course learning outcomes throughout this course to your professional or personal life.
Select your favorite technology discussed in this course. Imagine today’s world without that technology. Explain the issues and impact this change would make.

http://hwacer.com/Tutorial/cis-505-week-11-discussion/

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HSA 505 Week 11 Discussion

HSA 505 Week 11 Discussion 1

Please respond to the following: "Course Completion"

Identify the most significant political, economic, and social forces that you believe are influencing changes in health care marketing today.
Identify three (3) key marketing skills you have gained from this class and suggest how each will benefit you in your current or future career.

HSA 505 Week 11 Discussion 2

Please respond to the following: "Wrap-Up and Takeaways!"

Identify two to three (2-3) takeaways that you have learned or gained from the course learning activities. Explain the linkage between each takeaway you have identified and the learning outcomes of this course.
Assess the degree to which you believe your knowledge of the learning topics discussed in this course has been enhanced. Provide at least one (1) example to support your response.

HSA 505 Week 11 Discussion 1

Please respond to the following: "Course Completion"

Identify the most significant political, economic, and social forces that you believe are influencing changes in health care marketing today.
Identify three (3) key marketing skills you have gained from this class and suggest how each will benefit you in your current or future career.

http://hwacer.com/Tutorial/hsa-505-week-11-discussion/

HSA 505 Week 11 Discussion 2

Please respond to the following: "Wrap-Up and Takeaways!"

Identify two to three (2-3) takeaways that you have learned or gained from the course learning activities. Explain the linkage between each takeaway you have identified and the learning outcomes of this course.
Assess the degree to which you believe your knowledge of the learning topics discussed in this course has been enhanced. Provide at least one (1) example to support your response.

HSA 505 Week 10 Discussion

HSA 505 Week 10 Discussion Question 1

Please respond to the following: "Strategy Map"

Per the text, the health care industry is known as one of the most complex operational environments, placing a premium on excellence in strategic planning and management. Determine the key reasons why health care marketing professionals should realize such complexity. Provide an example to support your rationale.
Appraise the value offered by Ries and Trout’s Marketing Warfare Strategies in assisting in the understanding and implementation of competitor-oriented marketing strategies that can be employed to increase market share. Provide at least two (2) specific examples of the Ries and Trout’s Marketing Warfare Strategies Model that apply within a health care organization with which you are familiar.

http://hwacer.com/Tutorial/hsa-505-week-10-discussion/

HSA 505 Week 10 Discussion Question 2

Please respond to the following: "Marketing Plan"

Based on your review of the Learnscape scenario titled “Learnscape 4: How Are We Doing”, justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide one (1) example of the use of marketing plans in this fashion to support your rationale.
Decide whether or not you believe Philip Kotler’s Marketing Plan Model provides a useful framework for developing an effective marketing plan. Provide at least two (2) specific examples of the Philip Kotler’s Marketing Plan Model that apply within a health care organization with which you are familiar.

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HSA 505 Week 9 Discussion Questions

HSA 505 Week 9 Discussion Question 1

Please respond to the following: "Marketing Strategy and Planning Tools"

Determine whether or not health care marketers need to recognize the value results from implementing marketing best practices across the multiple, varying activities that health care organizations carry out. Provide one (1) example of such recognition of value to support your rationale.
Evaluate the value of Michael Porter’s Value Chain as a marketing strategy and planning instrument for engendering an understanding of value-producing activities within health care organizations. Provide at least two (2) specific examples of the Michael Porter’s Value Chain Model that apply within a health care organization with which you are familiar.

http://hwacer.com/Tutorial/hsa-505-week-9-discussion/

HSA 505 Week 9 Discussion Question 2

Please respond to the following: "Generic Strategies and Balanced scored Card"

Determine whether or not you believe the process of formulating strategy in the health care industry is complex. Justify your response with at least one (1) example of a situation or scenario that supports your position.
Assess the degree of guidance provided by Kaplan and Norton’s Balanced Scorecard as a management tool for guiding health care marketers in performing strategic management duties and responsibilities. Provide at least two (2) specific examples of the Balanced Scorecard Model that apply within a health care organization with which you are familiar.

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HSA 505 Week 9 Case Study 3

Case Study 3: Missed Opportunities

Due Week 9 and worth 200 points

Read the case study titled “Missed Opportunities”, located in the online course shell.

Write a four to six (4-6) page paper in which you:

Examine the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center. Interpret the reaction of customers and other community stakeholders to the billboard postings.
Use competitive marketing entry strategies to suggest the action that Briarwood Hospital should undertake to counter the messages in the new Crestview Hospital Billboard postings.
Recommend the marketing communication strategy or strategies that both Crestview and Briarwood Hospitals should employ. Justify why the Governing Board of both hospitals should take a proactive role in promoting and implementing effective marketing strategies.
Assess the value of the various marketing research tool(s) that Briarwood and Crestview hospital could use to promote effective marketing communication strategies. Justify your response.
Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

http://hwacer.com/Tutorial/hsa-505-week-9-case-study-3/

Your assignment must follow these formatting requirements:

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HSA 505 Week 8 Discussion Questions

HSA 505 Week 8 Discussion Question 1

Please respond to the following: "Competition Model"

Justify the fundamental reasons that marketers should closely monitor the actions of rivals in order to proactively address developing issues, events, and circumstances. Provide one (1) example of such successful close monitoring to support your rationale.
Evaluate the value afforded by Lehmann and Winer’s Level of Competition Model as an instrument for engendering the accurate identification and understanding of competition within the health care industry. Provide at least two (2) specific examples of Lehmann and Winer’s Level of Competition Model that apply within a health care organization with which you are familiar.

http://hwacer.com/Tutorial/hsa-505-week-8-discussions/

HSA 505 Week 8 Discussion Question 2

Please respond to the following: "Marketing Management Tools"

Based on your review of the Learnscape scenario titled “Learnscape 2: Patient Engagement”, analyze the benefits afforded to health care marketers that understand the importance of establishing core values that guide health care organizations in their strategic and tactical pursuits. Determine whether you believe the relationship between core values should stay the same over time or should change over time. Provide one (1) example of such a relationship between core values to support your rationale.
Appraise the value offered by Leonard Berry’s Success Sustainability Model as a management tool for communication drivers of excellence that will yield sustained success. Provide at least two (2) specific examples of Leonard Berry’s Success Sustainability Model that apply within a health care organization with which you are familiar.

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HSA 505 Week 7 Discussion Questions

HSA 505 Week 7 Discussion Question 1

Please respond to the following: "Understanding Customer Wants and Needs and PEST Analysis"

Argue whether or not you believe that health care marketers must understand customers and their perceptions of product offerings in order to effectively monitor prowess at addressing and satisfying customer wants and needs. Provide an example of your argument in action to support your rationale.
Assess the value and importance of a PEST Analysis as a tool for mentoring and evaluating the macroenvironment. Provide at least two (2) specific examples of PEST Analysis that apply within a health care organization with which you are familiar.

http://hwacer.com/Tutorial/hsa-505-week-7-discussions/

HSA 505 Week 7 Discussion Question 2

Please respond to the following: "Michael Porter’s Five Forces Model"

Examine the key reasons why intense competition and rivalry characterize the health care industry. Suggest one (1) example to support your rationale.
Appraise the value and importance of Michael Porter’s Five Forces Model as a tool for facilitating the understanding and addressing of the competition within the health care industry. Provide at least two (2) specific examples of Michael Porter’s Five Forces Model that apply within a health care organization with which you are familiar.

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HSA 505 Week 7 Case Study 2

Case Study 2: Stopping Outshopping

Due Week 7 and worth 220 points

Read the case study titled “Stopping Outshopping”, located in the online course shell. Then, use the Internet or Strayer databases to research similar marketing strategies in the health care industry.

Write a four to six (4-6) page paper in which you:

Based on the textbook’s summary of Timothy’s philosophy of continually striving for excellence, determine whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services.
Examine the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency.
Evaluate the potential value of Michael Porter's Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem.
Appraise the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy.
Propose a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position.
Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

http://hwacer.com/Tutorial/hsa-505-week-7-case-study-2/

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

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HSA 505 Week 6 Discussion 2

Please respond to the following: "Customer Experience Management"

Based on your review of the Learnscape scenario titled “Learnscape 1: Staying Relevant”, examine the potential mutual benefits that are afforded to health care organizations and their respective customers populations when health care organizations design and manage all-encompassing customer experiences. Provide an example of such potential mutual benefits to support your rationale.
Appraise the value of the innovation guidance for the assembly and management of customer experiences provided by Bernd Schmitt’s CEM framework. Provide at least two (2) specific examples of CEM framework that apply within a health care organization with which you are familiar.

HSA 505 Week 6 Discussion 2

Please respond to the following: "Customer Experience Management"

Based on your review of the Learnscape scenario titled “Learnscape 1: Staying Relevant”, examine the potential mutual benefits that are afforded to health care organizations and their respective customers populations when health care organizations design and manage all-encompassing customer experiences. Provide an example of such potential mutual benefits to support your rationale.

http://hwacer.com/Tutorial/hsa-505-week-6-discussion-2/

Appraise the value of the innovation guidance for the assembly and management of customer experiences provided by Bernd Schmitt’s CEM framework. Provide at least two (2) specific examples of CEM framework that apply within a health care organization with which you are familiar.

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HSA 505 Week 6 Discussion 1

Please respond to the following: "Diffusion of Innovation"

Per the text, health care consumers vary in their willingness to adopt new product offerings, with some being quicker to adopt than others. Suggest the key reasons why you believe these variances exist. Provide a rationale with at least (1) example of a situation or scenario that would support your response.
Assess the importance of Everett Rogers’ Diffusion of Innovation Model as a tool for understanding the product adoption tendencies of health care consumer. Provide at least two (2) specific examples of Everett Rogers’ Diffusion of Innovation Model being used in a health care organization with which you are familiar.

Please respond to the following: "Diffusion of Innovation"

Per the text, health care consumers vary in their willingness to adopt new product offerings, with some being quicker to adopt than others. Suggest the key reasons why you believe these variances exist. Provide a rationale with at least (1) example of a situation or scenario that would support your response.
Assess the importance of Everett Rogers’ Diffusion of Innovation Model as a tool for understanding the product adoption tendencies of health care consumer. Provide at least two (2) specific examples of Everett Rogers’ Diffusion of Innovation Model being used in a health care organization with which you are familiar.

www.Hwacer.com

HSA 505 Week 4 Case study 1

Case Study 1: Revitalizing a Brand

Due Week 4 and worth 200 points

Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

http://hwacer.com/Tutorial/hsa-505-week-4-case-study-1/

The specific course learning outcomes associated with this assignment are:

Examine the marketing research process and market segmentation strategies in the health care industry.
Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.
Explain how branding strategies apply to the health care market for existing and new products.
Determine the marketing communications strategy used in health care services.
Use technology and information resources to research issues in health services strategic marketing.
Write clearly and concisely about health services strategic marketing using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric

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HSA 505 Week 3 Assignment 1

Assignment 1: Product Development

Due Week 3 and worth 160 points

Health services continue to affect the gross domestic product, and this dramatic transformation has great demands on each dollar spent to deliver patient-centered products. Health care marketing must be repeatedly applied and practiced strategically to include environmental dimensions, such as technology, socioeconomics, competition, and regulatory.

That being said, in today’s global economy, investors and potential entrepreneurs must tap into the so-called “unexplored” market. In this aspect, health care establishments must utilize marketing, advertising, as well as sales strategies when pursuing new customers (e.g., suppose a health care investor wanted to build a small hospital in a rural community); this would entail exploration and logistical experimentation to determine who will patronize the facility. In an impoverished neighborhood, the feasibility of having lucrative profits may see diminishing returns, and so the venture may be not worth the effort. Also, suppose that the potential investor wants to sell mosquito deterrents (e.g., bedside netting in malaria-infested regions of Asia or Africa); then it would be wise to investigate the number of beds that are actually in the village, and who would be willing to purchase them. These activities take into account the investor portfolio, as well as the feasibility of marketing and selling the product. Such exploration also examines competitors, cultural differences, and—most important—identification of the customer.

Identify a local health care establishment (e.g., hospital, rehabilitation center, emergency medical center) and determine its product development practices. Utilize concepts from previous weeks to substantiate information, as needed. You may develop the discussion based on the ideas presented here, but feel free to inject any salient marketing strategy that you believe might support your presentation.

Write a three to four (3-4) page paper in which you:

Justify the purpose of the selected health care establishments’ product(s) / service (s) and their associated life cycle(s).
Suggest one (1) strategy to improve the marketing mix of the selected health care establishment. Support your strategy by highlighting one (1) benefit of (1) portfolio analysis and providing two (2) examples that display differential advantages.
Assess the importance of technology in providing patients with clear and accessible information about health care organizations and the product(s) / service(s) that they provide.
Outline a survey to capture patients’ expectations regarding the delivery and / or accessibility of product(s) / service(s) identified.
Use at least three (3) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

http://hwacer.com/Tutorial/hsa-505-week-3-assignment-1/

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

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ECO 550 Week 11 Discussion

Please Give best or most enjoyable or interesting 1 or 2 parts of class for you.

http://hwacer.com/Tutorial/eco-550-week-11-discussion/

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