MKT 500 ASSIGNMENT 2

MKT 500 WEEK 6 ASSIGNMENT 2

Assignment 2: Part B: Your Marketing Plan

Write a four to five (4-5) page paper in which you:

1)     Revise your executive Summary from Assignment 1, based on feedback from your instructor.

2)     Develop a branding strategu for your product that covers the brand name, logo, slogan and at least one (1) brand extension.

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3)     Develop a marketing strategy for your product and determine an appropriate time table for execution of the pan (e.g: phase 1, phase 2, etc.). Provide a rationale for your response.